They are everywhere. It’s the invasion of the society of flyers-mongers. Just go to any event show or seminar or promotional gigs, you could see flyers stuffed in every nook and cranny available.

I was in one of the event shows of printing companies just recently. And boy, do they really get themselves worked up during these events. No need to announce that they are digital printers. The huge amount of flyers scattered everywhere are evidence enough.

Not only are they spread like carpet all over the floor, print flyers were strewn everywhere- on the slots of doorways, stacked on tabletops, pinned in every inch space of every bulletin board put up during the event. They’re even flung by over eager people of every company that joined this affair.

Because of their proliferation, flyer printing has definitely become mandatory in every event or trade show. They are easily the most pocketable reference material on every business that gets to showcase in these events. In addition, flyers are unquestionably THE promotional material during these times. They’re not only easier to keep (just put it in your pocket), but they’re also portable. You could just stack pile them anywhere. And you don’t need to take stock of their whereabouts. Sure enough they’ll show up some place else just because people were able to slip them inside their clothes and carry the flyers with them.

Flyers get a thumbs up when it comes to visibility and accessibility. But as promotion for a greener and well preserved planet, well that’s another story.